There are a few exceptions to this rule though, such as when the Asian betting site Dafabet had their TV-ads shown during an ODI series between Australia and India via the SonyLIV streaming platform. Prohibitive guidelines from the Advertising Standards Council of India (ACSI) prevent online casinos from advertising their product on national or local television channels as is possible in many European markets where these brands and their respective marketing teams are based.
Due to unclear gambling laws and strict advertising regulations, online casinos (and other gambling operators) that wish to market themselves and spread awareness of their brand in India are working under tough conditions.